You're competing with Tseleno Ads, a strong player in the advertising space, who has managed to secure a significant amount of government work, with about R1.7 million in total revenue. They have a particularly strong relationship with the Provincial Treasury in Gauteng, with whom they've done about R870,000 worth of business, as well as the Education department, with about R448,000 in contracts. What makes them a strong competitor is their ability to work with multiple departments, including national ones like Public Service and Administration, and Communications and Digital Technologies. If I were you, I'd take a closer look at their advertising services and try to understand what sets them apart in the eyes of these government departments.
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