ULTIMATE HELI

You're competing with Ultimate Heli, a supplier that's been active for 5 years and has a strong presence in one province. They've managed to secure a significant amount of government work, with their total revenue being about R37.6 million, all of which comes from the National Department of Forestry, Fisheries and the Environment. What makes them a strong player is their specialisation in passenger transport, which has clearly resonated with this department. If I were you, I'd analyse their success in this niche area to see if there are any opportunities for your business to also tap into the government's demand for passenger transport services.