You're competing with Ogilvy South Africa, a strong player in the government procurement space, with about R49.8 million in total revenue. They have a significant presence in the Western Cape, working closely with departments like the Premier, Mobility, and Education, with the Premier being their largest client, accounting for about R19.7 million of their total spend. What makes them a strong competitor is their expertise in advertising, which brings in the bulk of their revenue, about R31.2 million, as well as their management advisory services, which generates about R13.3 million. If I were you, I'd analyse their commodity offerings and try to identify areas where your business can differentiate itself and potentially gain a favour with these departments.
R50M
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