SONAQUA EVENTS AND PROMOTIONS

SONAQUA EVENTS AND PROMOTIONS is a strong competitor in the government procurement space, with about R6.9 million in total revenue, and they have a significant presence in the Free State and Northern Cape provinces. They work closely with departments such as the Free State Sport, Arts, Culture & Recreation department, with whom they have done about R5.1 million worth of business, as well as the Northern Cape Sport, Arts & Culture department, with about R1.1 million in total spend. What makes them a strong player is their ability to secure contracts across multiple departments and commodities, including commercial sports, marketing and distribution, and business administration services. If I were you, I'd analyse their top commodities and departments to identify potential areas for your own organisation to favour and build relationships with these departments.