WILLARDS TRAVEL SERVICE

You're competing with Willards Travel Service, a strong player in the government procurement space, with about R57 million in total revenue. They have a significant presence in the Eastern Cape, working closely with departments like Cooperative Governance and Traditional Affairs, Transport, and Education, which account for a substantial portion of their revenue. What makes them a strong competitor is their long-standing relationships with these departments, built over 8 years of active engagement, and their focus on providing travel-related services, including hotels, travel facilitation, and passenger transport. If I were you, I'd analyse their top commodities and departments to identify potential areas for your own organisation to favour and build relationships with these government departments.