ARENA HOLDINGS

You're competing with ARENA HOLDINGS, a well-established supplier that's been active for 8 years and has a strong presence in 10 provinces. They do a significant amount of government work, with about R10.9 billion in total revenue, and have worked closely with departments like GP: Social Development, MP: Office of the Premier, and KZN: Health. What makes them a strong player is their dominance in the advertising space, with about R9.3 billion spent on advertising services, which is a substantial portion of their total revenue. If I were you, I'd analyse their top commodities and department relationships to identify potential areas for your own business to favour and build similar relationships with key government departments.