NEW ELESTINATION TRADING

You're competing with NEW ELESTINATION TRADING, a supplier that's done about R23.5 million in government work over the years. They've got strong relationships with departments like MP: Culture, Sport & Recreation, and MP: Education, which account for a significant portion of their total revenue. What makes them a strong player is their focus on specific commodities like sports equipment and accessories, as well as management advisory services, which have earned them about R10.6 million and R6 million respectively. If I were you, I'd take a closer look at their strategy and see how you can differentiate your own business to compete effectively in the same space.