SMITH AND NEPHEW

You're competing with SMITH AND NEPHEW, a strong player in the medical supplies industry, who has been active for 8 years and operates in 9 provinces. They do a significant amount of government work, particularly with the health departments of Gauteng, KwaZulu-Natal, Western Cape, and Eastern Cape, with total spend from these departments alone amounting to about R366 million. What makes them a strong competitor is their dominance in supplying orthopedic surgical implants, surgical products, and other medical equipment, which accounts for a large portion of their total revenue. If I were you, I'd focus on building relationships with these health departments and diversifying your product offerings to compete with SMITH AND NEPHEW's strong portfolio.